14) Advert Design (draft)

This is the original advert design which we were going to use, however after close evaluation we decided against it as a bridge, although has some relevance to the song we have chosen to do doesn't have much to do with the whole digipack.

16) Location Permission Letter

This is our location permission letter template which we have sent to various owners of the sites that we wish to use to film our music video. We need this as some locations are private property and we have to ask permission so we are not accused of trespassing.

18) Track Permission Letter

Here is an email sent to the Arctic Monkeys record label asking permission to use the song for educational purposes. This is very important as if we didn't ask for permission this is a crime and we could be accused of copyright theft.

5) Lyric Annotation

I printed off the lyrics to our chosen song and brainstormed ideas as to what imagery came to mind whilst looking at the lyrics. I have applied some of Andrew Goodwin's theory of illustration between the music and lyrics and at points of the song where I think there is some strong imagery such as "bride and groom" in the first verse. I have suggested to have the camera feature on a picture of a wedding or of a bride and groom just to make the a connection between the lyrics and music and to show some illustration in our music video. However I have learnt that although illustration is important, it isn't necessary for every lyric as it will take the creativity element out of the music video.

4) Song details

We have chosen to create a music video to the Alternative Rock/Indie band:
Arctic Monkeys- Fake Tales of San-Francisco.

Our reasons for choosing this are that as our research is mainly based on the Alternative Rock genre, we feel that we now know alot about what there is to know in terms of representation of an Alternative Rock band. The band Arctic Monkeys are also very current and appeals to our target audience.

3) Technical tutorials

Here is the picture of the 'Green Screen' which we have and we will be using 'Final Cut' to edit. Green Screen is a low budget way of making a music video seem and look interesting. However there are some elements I had to think about such as:

• The person in front of the green screen cannot wear green
• 3 lights would be needed- key light (front) and two lights on each side
• Footwear- such as no stilettos which could tear the green screen or dirty footwear
• Booking the room and technician in advance
• Performance from the artist- no matter how many effects are put in, the performance from the artist is also crucial!.
  
• Whilst filming- use 3 different cameras- long shot, close up and handheld
• Give direction!- its up to the floor manager/director to say when to count the cameras in so the camera man knows when to start.
• Film the whole song each time.
  

In my technical tutorial on photo shop, i practiced creating a album front cover for an artist. This helped me develop my technical skills on photo shop so when it comes to making the real one my skills are more advanced. I changed the pictorial colour effects to make the photo more interesting as well as including a frame with an outer glow to make the photo stand out in front of the black background. I also went on www.dafont.com to get the writing style rather than limiting myself to the ones on photo shop.

2) Roles

Roles:

Shadia Jempeji- Principal director and Costume, Hair and Make-up designer

William Attwood- Principal cameraman, Clapboard assistant and Driver

Sam Liddle- Principal editor, Location manager and Props and Equipment manager

1) Initial Ideas

Myself, William and Sam who are in my group started planning what song and location we were going to film our music video in. I did a rough mind map of my ideas. As our research was based on the Alternative Rock genre we decided to look at Alternative Rock bands such as Bullet For My Valentine and the Arctic Monkeys and looked at what songs they produced but didn't have a music video made. In the end we narrowed it down to three choices and then we decided on Arctic Monkeys song "Fake Tales of San Francisco".