Final Advert Design

This is the final design that we will use for our Magazine Advertisement.

12) Shooting Schedule

11) Location shots

As we have decided to film in Morden Park we took photos of various locations which would look visually interesting in our music video.

17) Talent release forms

13) Digipack Cover designs draft

10) Equipment

We thought carefully about the equipment we would need to film this music video:

Instruments and microphone:

Filming equipment:

We will also use a fig rig to be able to hold the shot steady

10) List of Props, Costumes and make-up

9) Storyboards

8) Concept

Music video:

Genre: Alternative Rock

Narrative: Following the lives of the members in three different locations, however they all come together

Representation: We are creating a realisitc music video to show which includes all the conventions of the representation of an Alternative Rock band

Audience: Our target audience is 16+ and people who listen to the alternative rock genre.

6) Image Annotation

We want our band to represent an Alternative rock band, however make them look interesting (rather than put them in all black) so appeal to our target audience. The song they will be performing is a more light sounding song therefore this should reflect in their image.

14) Advert Design (draft)

This is the original advert design which we were going to use, however after close evaluation we decided against it as a bridge, although has some relevance to the song we have chosen to do doesn't have much to do with the whole digipack.

16) Location Permission Letter

This is our location permission letter template which we have sent to various owners of the sites that we wish to use to film our music video. We need this as some locations are private property and we have to ask permission so we are not accused of trespassing.

18) Track Permission Letter

Here is an email sent to the Arctic Monkeys record label asking permission to use the song for educational purposes. This is very important as if we didn't ask for permission this is a crime and we could be accused of copyright theft.

5) Lyric Annotation

I printed off the lyrics to our chosen song and brainstormed ideas as to what imagery came to mind whilst looking at the lyrics. I have applied some of Andrew Goodwin's theory of illustration between the music and lyrics and at points of the song where I think there is some strong imagery such as "bride and groom" in the first verse. I have suggested to have the camera feature on a picture of a wedding or of a bride and groom just to make the a connection between the lyrics and music and to show some illustration in our music video. However I have learnt that although illustration is important, it isn't necessary for every lyric as it will take the creativity element out of the music video.

4) Song details

We have chosen to create a music video to the Alternative Rock/Indie band:
Arctic Monkeys- Fake Tales of San-Francisco.

Our reasons for choosing this are that as our research is mainly based on the Alternative Rock genre, we feel that we now know alot about what there is to know in terms of representation of an Alternative Rock band. The band Arctic Monkeys are also very current and appeals to our target audience.

3) Technical tutorials

Here is the picture of the 'Green Screen' which we have and we will be using 'Final Cut' to edit. Green Screen is a low budget way of making a music video seem and look interesting. However there are some elements I had to think about such as:

• The person in front of the green screen cannot wear green
• 3 lights would be needed- key light (front) and two lights on each side
• Footwear- such as no stilettos which could tear the green screen or dirty footwear
• Booking the room and technician in advance
• Performance from the artist- no matter how many effects are put in, the performance from the artist is also crucial!.
  
• Whilst filming- use 3 different cameras- long shot, close up and handheld
• Give direction!- its up to the floor manager/director to say when to count the cameras in so the camera man knows when to start.
• Film the whole song each time.
  

In my technical tutorial on photo shop, i practiced creating a album front cover for an artist. This helped me develop my technical skills on photo shop so when it comes to making the real one my skills are more advanced. I changed the pictorial colour effects to make the photo more interesting as well as including a frame with an outer glow to make the photo stand out in front of the black background. I also went on www.dafont.com to get the writing style rather than limiting myself to the ones on photo shop.

2) Roles

Roles:

Shadia Jempeji- Principal director and Costume, Hair and Make-up designer

William Attwood- Principal cameraman, Clapboard assistant and Driver

Sam Liddle- Principal editor, Location manager and Props and Equipment manager

1) Initial Ideas

Myself, William and Sam who are in my group started planning what song and location we were going to film our music video in. I did a rough mind map of my ideas. As our research was based on the Alternative Rock genre we decided to look at Alternative Rock bands such as Bullet For My Valentine and the Arctic Monkeys and looked at what songs they produced but didn't have a music video made. In the end we narrowed it down to three choices and then we decided on Arctic Monkeys song "Fake Tales of San Francisco".

20) Audience Research: The Results

1. 14 females and 6 males answered my questionnaire.

2. 15 of them do watch videos. The rest who answered no said as they would listen to music on the radio when they were on the go.

3. 15 people answered "television" and 5 people answered "radio"

4. Majority answered "On the television whilst flipping through the music channels"

5. 5 males answered: "Muse" 1 male answered: "Arctic Monkeys" and 14 females answered: "Paramore"

6. All males answered "Linkin Park- Bleed it Out" was their favourite Alternative Rock video of all time due to the effective use of editing and All females answered "Bullet For My Valentine- Tears Dont Fall" due to the male band members

7. All answered "Yes"

8. All answered "No"

9. Majority answered: "Good look and image aswell as good quality of music produced"

10. All answered "No"

19) Audience Questionnaire

I created a questionanaire of 10 questions asking people in my age group (16-25) who listen to music regularly and also listen to the Alternative Rock genre on what they expect to see in a promotional package for an artist aswell as an artist of the Alternative Rock genre.



1. What is your Gender? _ Female _Male


2. Do you watch music video's? (If Not Why Not?)


3. Where do you listen to music? (Radio? Internet? Television? Internet? Other?)


4. When was the last time you watched a music video?


5. What is your favourite Alternative Rock band at the moment and why?


6. What is your favourite Alternative Rock video and why?


7. Are you happy with the way artists are represented in Alternative Rock videos?


8. Do you think there is a gender stereotype in Alternative Rock videos?


9. What would you expect to see in an Alternative Rock video?


10. Would you like a change in the way Alternative Rock videos are made?

17) Record Label Research- EMI

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists.
EMI traces its history back to the very beginnings of recorded sound and music as one of their original companies was founded by the inventor of the gramophone, Emile Berliner.



Main Divisions:
Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Mute, Parlophone and Virgin.







Artists:
Katy Perry, Gorillaz, Robbie Williams, Snoop Dogg, Kylie Minogue, David Guetta The Beatles, 30 Seconds To Mars, Lily Allen and many more

17ii) Record Label Research- Sony BMG

Sony BMG Music Entertainment is one of the four largest record companys worldwide. The main headquarters are situated in New York, USA.


Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991 and in 2004 entered into a 50-50 joint venture with Bertelsmann. By merging Sony Music and Bertelsmann Music Group (BMG) they formed Sony BMG Music Entertainment.

Artists: Michael Jackson, Beyonce, Kings of Leon, Leona Lewis, Alicia Keys and many more.

Main Divisions

The following are the main, stand alone operating divisions of Sony Music Entertainment.

• Columbia/ Epic Label Group
  
• RCA/ Jive Label Recordings
  
• Sony Music Nashville
• Sony Masterworks
  
• Sony Music Latin
• Legacy Recordings
• Provident Label Group
• Columbia Records UK
• RCA Label Group (UK)
• Syco Music
• RED Distribution