My group all analysed various conventions magazine advertisements, Digipacks and music videos to use, challenge and develop in our own finished product.
Music Video:
I noticed that costume is vital for this task and is used constantly as a tool to visually intise and communicate the right message and feel of the music/song to the audience.
For example we analysed the original band 'The Arctic Monkeys' who wrote the song which we based our music video on, as well as other alternative rock/indie bands costumes.
The Arctic Monkeys: Here mainly dark colours are used such as blue, brown, white and black which are very minimalistic and earthy colours which reflect on the sound of the music as well as the indie genre which the band are placedunder. There is also a mixture of smart and casual as the lead singer is in a shirt however the others are in hoodies and t-shirts.
Paramore: are generally classed as an Alternative Rock band therefore I analysed their costume and incorporated it into my band. Again the band members are wearing quite minimalitic and dark colours which reflects on their image as well as the song.
Therefore as I was in charge of designing and choosing the costume of the band i decided to keep the same casual theme however I decided to challenge the stereotypical convention and instead of making the band be dressed in all black they were to be dressed in more lighter colours such a blue, black and grey. I thought thiswould make the costumes look more interesting and also create a 'lighter' feel to the music video to reflect on the sound and beat of the song.
How the band look as a whole:
I think one of the main conventions is not just how the bandlook individually but how they look as a whole. I realised that there is some correlation between all band members and they are usally wearing similar clothing or the same colour with the exception of a hat or scarf to make the lead singer to stand out.
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