9i) Rhythmical Editing

Defintion of Rhythmical editing: is the length of shots which manipulates the length of time that each shot remains on the screen. e.g pace, tempo and beat

Short takes and Long takes- the duration of the shot can used to build tension and also gives time for the audience to take in what they're seeing and ask questions.

For example in Madonna's Frozen music video, at the beginning there is a very long take until the camera pans upwards and onto her as she begins to sing. This is used to gradually release the audience into the music video aswell as go along with the pace and melody of the music, therefore enhancing and manpulating the mystical and magical mood.
This is the first moving shot/take that we see which lasts for approx 0:17 seconds.