20) Audience Research: The Results

1. 14 females and 6 males answered my questionnaire.

2. 15 of them do watch videos. The rest who answered no said as they would listen to music on the radio when they were on the go.

3. 15 people answered "television" and 5 people answered "radio"

4. Majority answered "On the television whilst flipping through the music channels"

5. 5 males answered: "Muse" 1 male answered: "Arctic Monkeys" and 14 females answered: "Paramore"

6. All males answered "Linkin Park- Bleed it Out" was their favourite Alternative Rock video of all time due to the effective use of editing and All females answered "Bullet For My Valentine- Tears Dont Fall" due to the male band members

7. All answered "Yes"

8. All answered "No"

9. Majority answered: "Good look and image aswell as good quality of music produced"

10. All answered "No"

19) Audience Questionnaire

I created a questionanaire of 10 questions asking people in my age group (16-25) who listen to music regularly and also listen to the Alternative Rock genre on what they expect to see in a promotional package for an artist aswell as an artist of the Alternative Rock genre.



1. What is your Gender? _ Female _Male


2. Do you watch music video's? (If Not Why Not?)


3. Where do you listen to music? (Radio? Internet? Television? Internet? Other?)


4. When was the last time you watched a music video?


5. What is your favourite Alternative Rock band at the moment and why?


6. What is your favourite Alternative Rock video and why?


7. Are you happy with the way artists are represented in Alternative Rock videos?


8. Do you think there is a gender stereotype in Alternative Rock videos?


9. What would you expect to see in an Alternative Rock video?


10. Would you like a change in the way Alternative Rock videos are made?

17) Record Label Research- EMI

EMI Music is one of the world’s leading music companies, home to some of the most successful and best known recording artists.
EMI traces its history back to the very beginnings of recorded sound and music as one of their original companies was founded by the inventor of the gramophone, Emile Berliner.



Main Divisions:
Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Mute, Parlophone and Virgin.







Artists:
Katy Perry, Gorillaz, Robbie Williams, Snoop Dogg, Kylie Minogue, David Guetta The Beatles, 30 Seconds To Mars, Lily Allen and many more

17ii) Record Label Research- Sony BMG

Sony BMG Music Entertainment is one of the four largest record companys worldwide. The main headquarters are situated in New York, USA.


Sony renamed the record company Sony Music Entertainment (SME) on January 1, 1991 and in 2004 entered into a 50-50 joint venture with Bertelsmann. By merging Sony Music and Bertelsmann Music Group (BMG) they formed Sony BMG Music Entertainment.

Artists: Michael Jackson, Beyonce, Kings of Leon, Leona Lewis, Alicia Keys and many more.

Main Divisions

The following are the main, stand alone operating divisions of Sony Music Entertainment.

• Columbia/ Epic Label Group
  
• RCA/ Jive Label Recordings
  
• Sony Music Nashville
• Sony Masterworks
  
• Sony Music Latin
• Legacy Recordings
• Provident Label Group
• Columbia Records UK
• RCA Label Group (UK)
• Syco Music
• RED Distribution
  

16iii) CD cover research (Paramore)

Front of the album cover:

• Same colour/theme of black white and red kept throughout.
• Album name stands out as it is the only thing in red and it is printed all over the cover
• Band name in the signature brand font
• Brand name also printed on the sleeve

Back of the album cover:

• Theme design carried onto the back
• Sketch picture of the band members
• Songs printed in a list
• The bands official website and My Space link printed on the back
• Record label logo
• Barcode
  

16ii) CD cover research (BFMV)

Front of the album cover:

• Striking image used as the background
• Dark dullish colours used such as greys and blacks.
• Contrasting of colours as half of the cover is mainly in black and white but there is a colour clash half way.
  
• Band name in bold in their signature brand font
• Album name in capital bold letters placed under the band name

Back of the album cover:

• Same theme carried on the back however there is more black
• List of songs on the album placed on the back in white and in the same font as the album name
• Parental guidance logo to inform the audience there is some swearing
• Record label company logo
  

16) CD cover research (Incubus)

Front of the album cover:

• No pictures of the band members as by this album they are already an established band so theres no need for their picture
• Striking image which catches the audiences eye, is placed in the centre of the cover
• Band name at the top in bold letters (All capitals)
  
• Album name at the bottom also in bold font and letters (All capitals)
• Colours are red, black and white which are usually the colours used/ associated with this genre
  

Back of the album cover:

• Same colours/striped theme used
  
• Album songs in order placed on a list
  
• Record company label also featured on the back

15) Conventions of my chosen music genre

After close analysis of my chosen music videos i have come to realise that in order to have a good quality and professional music video I must make sure I have:

14) Analysation of music videos of the Alternative Rock genre

18) Analysation of magazine advertisement

In this magazine cover we have the logo and the band name which are the only texts which are in colour and in big bold print. The band are also placed in the centre of the magazine cover as this issue is based around them. We have the only female member called "Hayley Williams" placed at the front of the magazine and the "Paramore" sign is in pink to attract the female audience aswell as the male.





Here we have "Matthew Sanders" who is the lead singer and front man of the band "Avenged Sevenfold". His face and naked upper body is shown (instead of featuring all of the band members) which is used for sex appeal, as his looks would attract many of the female audience making them want to buy this magazine issue and therefore allowing Kerrang to gain more money.











Another element (other than the bold writing and pictures of the band members topless) is the advertisements also featured around this. Here we have pictures of other bands and artists of the same genre such as "Paramore", "Metallica" and "The All- Americn Rejects" so this magazine cover would not only attract Green Day fans but other fans too which is another big selling point.

17) Record Label Research- Warner Music Group

Warner Music Group was founded as Warner Records in 1958, however dates back to the early 1811 when Warner/Chapell was founded. The main headquarters are situated in New York, USA. Over the years it has merged with other music labels such as 'Elektra' aswell as 'Atlantic Records


Warner Music group are a very well established and successful record company and have worked with many legendary artists such as:

Michael Buble, Linkin Park, My Chemical Romance, Ramones, Hard Fi, Nickelback and many more.

7) Rock video analysis of My Chemical Romance- The Black Parade

6) Rock Video analysis of Green Day- American Idiot

4) Pop video analysis of Olly Murs- Please Dont Let Me Go

1) Brief

To create a promotion package for the release of an album to include a music video together with:
1) A cover for the release
2) Magazine advertisement

My group: Me, William Attwood and Sam Liddle